atl meaning urban dictionary
For example, a leaflet drop in a specific area, a Google Adwords campaign targeting a certain group or a direct telemarketing campaign targeting specific businesses. An example of Above The Line marketing would be a television campaign run by a cereal company. It seems simple enough and it definitely works like that in practice, most of the time anyway. Atlanta is a small city. Note: We have 225 other definitions for ATL in our Acronym Attic. In short, I’d say the Through the line method was the most applicable in situations as described above, but hopefully you can see why this would not always be the case. So, as you might expect, living in the burbs is not a status symbol in Atlanta because just about everyone does. Translator. As you can tell from the definitions provided above, TTL campaigns provide a mix of both ATL and BTL elements and therefore the measurement of such campaigns would be made up of both measurement options above. had itself, there i because the Test CBD meaning urban dictionary encouraged had, thought, gets it to a lower Price elsewhere in the Network. It used to be that the following kinds of media would be considered ATL marketing activity: – Television– Radio– Newspaper/magazine ads. Learn more. ATL to atleastified. With the colorful expressions found in both hip-hop and the streets of New York, colorful language is inevitable. Atl definition: Atlantic | Meaning, pronunciation, translations and examples https://www.definitions.net/definition/atl. What can be better than arranging a private demo of your product with someone who has expressed their interest in what you offer? As a strict ATL campaign is designed to reach a wide audience with brand building type content, these are the types of measurements you will take, for example: – Frequency (number of times members of target audience see your ads)– Reach (total number of people that see your ads)– Number of impressions (how many times your ads have been displayed across various mediums), Measuring a Below-the-Line marketing campaign. Atlantic However, if you treat it the same way as I mentioned in the intelligence-based telemarketing section above, door-to-door marketing can still be very profitable. pronunciation, Atl. ATL is looking for partners to finalise the financing plan, said the manager, recalling that the board of directors of the company approved this project after the development of a market study in 2014 on the advisability of setting up a leasing company in Cote d'Ivoire. Information and translations of atl in the most comprehensive dictionary definitions resource on the web. in Pythagorean Numerology is: 6. The word can also be used to express tame support of a person or a cause. “That is the ‘Line’ in marketing – it separates direct marketing from higher level brand marketing.”. I’ve actually written a post on how you can go about generating leads at tradeshows and exhibitions – you can get to that here. in Chaldean Numerology is: 8, The numerical value of atl. From the Atlanta International Airport's code " ATL ". ATL/BTL/TTL marketing meaning in infographic form. ATL means Atlanta, Georgia. Thesaurus. Definition of atl in the Definitions.net dictionary. ?. And, in modern times, social media is actually pretty difficult to define as either ATL, BTL or TTL (we will discuss that properly further down this post). A successful integrated/TTL marketing campaign gives small businesses the reach and focus on conversions that can mean a very successful overall marketing campaign. Jimmy Carter and wife Rosalynn share a sweet New Year's kiss It originated from an Eminem song of the same name. dont hate. More detailed definitions of ATL, BTL and TTL marketing Here is a description of the terms mentioned above – we’ll then go on to look at a few examples a bit further down this post. This page explains how ATL is used on Snapchat, Whatsapp, Facebook, Twitter, and Instagram as well as in texts and chat forums such as Teams. Similar to an exhibition, hiring a stand at your local mall or shopping center can place your product or service in front of prospective buyers. Possibly the stupidest term used to rep the best city in the world. As you can see, this advert is geared toward raising brand awareness and would likely have a vast reach. Got Zero Clue About Experiential Marketing? What this means in Atlanta: Outside the Perimeter, where Atlanta as you know it ceases to exist to be replaced by scary-sounding suburbs … Post-sales coupons/incentives Another direct BTL method is that of promoting coupons/deals/incentives to past customers. So, does that mean it should just be considered TTL then? Below is just a few of the vile so-called definitions endorsed by the site targeting conservative voters: Now, on Christmas Eve, Urban Dictionary puts Christians in the crosshairs. For example, BTL marketing can sometimes be the best solution for a small business serving a local catchment area. In effect, marketing that was more broad in nature was separated from marketing that was more direct in nature. . It’s a fine line between pulling this off and annoying people, although if you can find a happy medium this option can add substantially to your bottom line. The reason for this is that put simply; “TTL marketing can be defined as just another way of describing a well designed, integrated marketing campaign. 3) People, who care more about their selfish desires and arrogant views than about the country they live in. Again, this can be an excellent way of advertising your products to both new and existing customers. If so, this can be an excellent advertising medium. So, as we have discussed above, the traditional separation of the ‘Lines’ goes as follows: – Above the line: ‘brand building’ based advertising solely– Below the line: direct, response driven marketing solely– Through the line: ATL methods designed to feed leads into BTL based campaigns. Looking for online definition of ATL or what ATL stands for? A similar example of this that you might have seen before is the Red Bull Mini (shown below). 0. Looking for the definition of ATL? As you can see, it actually depends on your intent and method of distribution as to how the image should be classified, strictly. Atl definition: Atlantic | Meaning, pronunciation, translations and examples. CHALLENGE YOURSELF WITH THIS FUN HIGH SCHOOL STORIES VOCAB QUIZ! See more. However, if your offerings appeal to the general public you will find that a local shopping center provides an excellent opportunity to meet potential customers. The meaning of ATL is: atlanta. ATL meaning: abbreviation for actual total loss. English Chinese French German Hindi Italian Portuguese Spanish. translation, English dictionary definition of Atl.. abbr. Information and translations of atl. However, the distinction described so far was mostly due to the fact that marketers and advertisers were much more limited as to what they could really do with platforms they had available to them. I still have to once say: Related You CBD meaning urban dictionary only at the of me linked Source. No problem, we’ll discuss these in more detail below. Share on Facebook. Just make sure that you are allowed to drop leaflets through residences of your target area by law. "atl.." Definitions.net. ATL; A:tLA; Atlai; atlal; atlan; Atlanna; atlanta; Atlanta bitch; Atlanta Bouquet; Atlanta Braves Face2face Marketing Magazine. Also, very common to yell this at a trap concert in Atlanta, or any concert if you want others to know you're from Atlanta. This option is not really a ‘strict’ BTL method, although it’s a great way of reaching a local market/community. Dictionary Grammar Blog School Scrabble Thesaurus Translator Quiz More Resources More from Collins. English. Here are some BTL marketing ideas for you to consider: Telemarketing, but not as you know it. You are your products and services have the chance to directly engage with potential buyers and influencers – the rewards can be substantial. Now, we’ll have a look at some of my favourite Below-the-Line methods. This kind of marketing is the kind of marketing that has a very broad reach and is largely untargeted. Here is an overview of the ATL/BTL/TTL marketing meanings as an infographic: 9 meanings for ATL abbreviations and acronyms on acronymsandslang.com The World's most comprehensive acronyms and slang dictionary! Very powerful and definitely worth looking into, this is one of my favourite BTL marketing ideas listed here.. For example, if you supply garden maintenance services to residents of a particular area, a well designed leaflet containing an offer might just do the trick. new search; suggest new definition; Search for ATL in Online Dictionary Encyclopedia This kind of appeal is normally aired nationally, is useful for building brand awareness and of course has the direct response element included. The Red Bull Mini is a great example of a BTL marketing campaign – free. ATL definition: abbreviation for actual total loss. These cookies are necessary for the website to function and cannot be switched off in our systems. Email marketing This is hands-down the most effective BTL marketing method there is. Source: Urban Dictionary. By - January 11, 2021. This kind of marketing is the kind of marketing that targets specific groups of people with focus. This is exciting, were out here in ATL for Super Bowl 53 playing against one of the greatest quarterbacks of all time, its exciting to be back in Georgia where I went to school. To porb is to mistype the word "porn" into a search engine, see that the word "porb" is listed on the Urban Dictionary, click on the link and read the definition… Note: We have 225 other definitions for ATL in our Acronym Attic. See more. What we do within these profiles can be considered ATL, BTL or TTL, although the basic profile itself should be classed ATL. Find more definitions for ATL on Slang.org! Door-to-door selling This was actually how I started my marketing career, although the effectiveness of the practice now is not as great as it once was. As discussed above, there is no direct response element here, they are only deployed to increase brand awareness and goodwill. synonyms, Atl. However, I think that generally speaking, social media profiles can be considered ‘Above-the-Line’ because they are set up and published for all to see. ; What does ATL mean? urban definition: belonging or relating to a town or city: . In-person demonstrations Arranging in-person demonstrations is one of my most favourite BTL methods for the promotion of products, particularly B2B. The headline figure is that it returns an average of $43 per $1 invested – a truly staggering ROI, if it’s done correctly. You realise that social media offers a huge reach and hefty exposure – meaning it could be considered ATL – but that it can also be very highly targeted, so it could be BTL too. Please look for them carefully. And the following kinds of marketing would be considered BTL marketing activity: – Door to door sales– Telemarketing– Direct mail. You’ll have first hand experience of this type of marketing – brand-building adverts that are run across the nation, designed to keep products in your mind at all times. We’ll discuss that in more detail now, using social media as an example. Also, note that because the image contained a 10% offer, it could not be considered ATL as it has a direct response element attached to it – the only options are below-the-line or through-the-line. We truly appreciate your support. All of the ATL promotional methods below are very similar in intent, they only differ in advertising medium (therefore there is little point in me writing different descriptions for each). Dancing with sharp nods repeated," and Cam Newton made "the dab" his signature touchdown celebration move, sparking rapid spread throughout the country. Find out it here! ATL/BTL/TTL marketing meaning in infographic form. Here is an overview of the ATL/BTL/TTL marketing meanings as an infographic: Hopefully this post has given you a clear idea of the ATL/BTL/TTL marketing distinctions and also where it can become a bit ‘blurry’. The term TTL is a relatively recent one, although to be honest I am unsure of exactly when this was first used. ‘Moral certitude of the type exhibited here both ATL and in the comments box leaves no room for shades of grey, personal experience, nuance of any kind, perspective, etc., etc.’ The New York City youth is greatly influenced by hip-hop culture, and hip-hop culture is continuously influenced by New York City. showing only Slang/Internet Slang definitions (show all 70 definitions). ATL, BTL and TTL Marketing – Definitions And Examples, The Beginner’s Guide To ATL/BTL/TTL Marketing Planning, Business Directory Free Listing (Worldwide). The ad would be aired across the nation, with every viewer seeing the exact same message. ATLS: Abbreviation for: acute tumour lysis syndrome Advanced Trauma Life Support (Medspeak-UK) They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. This kind of marketing is really an integrated approach, where a company would use both BTL and ATL marketing methods to reach their customer base and generate conversions. 1) People, who ban other's freedom of speech, because they feel "uncomfortable" hearing different opinions. What does ATL stand for in Internet Slang, Chat Texting & Subculture ? Learn more. The industry will steadily grow as brands and agencies push for an indirect approach to target audiences, rather than the traditional TV advertising. Here is a bit more information on getting started with PPC. ATL Marketing Definition ‘ATL Marketing’ stands for ‘Above The Line Marketing‘. So now there are times when the lines seem blurry and the specific instance doesn’t fit the above criteria very well. They might offer free cereal samples along with vouchers that could be used in a local store. For ATL we have found 394 definitions. chip meaning urban dictionary. Put simply, social media (in fact, all of the internet technology we are all familiar with nowadays) was not around when the ATL/BTL distinction was developed back in the 1950’s. Meaning of atl.. What does atl. The numerical value of atl. Teens and members of Gen Z are now using a slew of new slang terms, many of which are confusing to older generations. Refers to Atlanta, Georgia. Active Template Library) A set of software routines from Microsoft that provide the basic framework for creating ActiveX and COM objects. Learn more. typical atl girl: den take dem awf deeeeen. As you can see, this is a combination of both of the other forms – ATL in terms of it’s wide reach, BTL in terms of its targeted nature and conversion focus. Possible ATL meaning as an acronym, abbreviation, shorthand or slang term vary from category to category. definition, Atlantic. 2) People, who physically assault other individuals, and damage both public and private property in the name of "peace" and "love". • ATL • ATLiens • Bando • Benjis • Birds • Bricks • Brokanese • Chicken • Dat Way • Finesse • First 48 ... Atlanta Slang Dictionary 7. 5 Reasons to Include Social Seeding in your Marketing Strategy, Simple Digital Marketing Hacks For Any Site, Absolut’s new campaign dispels biases with ‘Born Colourless’, A marketer’s dilemma: Overcoming the challenges of the data disconnect, Marketing & Business Development Executive, 6 Benefits of Working With A Digital Marketing Agency. Someone can be a "stan" of a celebrity, or used as a verb, they can "stan" them. urban definition: 1. of or in a city or town: 2. of or in a city or town: 3. of or in a city or town: . We know 394 definitions for ATL abbreviation or acronym in 8 categories. 1. Depending on the type of campaign you launch, there will be different ways of measuring its success, as follows: Measuring an Above-the-Line marketing campaign. Trap music uses synthesized drums and is characterized by complicated hi-hat patterns, tuned kick drums with a long decay (originally from the Roland TR … PPC/Social media ads PPC/social media ads can be extremely well targeted and therefore should be considered for any BTL marketing campaign. Urbane definition, having the polish and suavity regarded as characteristic of sophisticated social life in major cities: an urbane manner. Finally, I’d like to mention point of sale promotion. Pioneered around 2002 by Lil Jon and the Eastside Boyz, this is a common thing to yell at someone when they ask "Where are you from?" We're doing our best to make sure our content is useful, accurate and safe.If by any chance you spot an inappropriate comment while navigating through our website please use this form to let us know, and we'll take care of it shortly. Information to Order of CBD meaning urban dictionary. showing only Slang/Internet Slang definitions (show all 70 definitions). Therefore, it can be considered ‘through the line’. Related to the above, catalogues work well as a BTL method – people have signed up to look at what you have on offer so the response rate is usually pretty good. For more information, I’d suggest you read my free, 118 page e-Book – The Beginner’s Guide To ATL/BTL/TTL Marketing Planning – which will give you everything you need to know to develop a succesful marketing strategy. The terms ATL and BTL were first used in 1954 after Proctor and Gamble began paying advertising firms separately (and at a different rate) from other suppliers who dealt with more direct promotional efforts. Log In Dictionary. In effect, we can achieve BTL type results using what were once considered ATL methods. Trap is a subgenre of hip hop music that originated in the Southern United States during the early 1990s. What does ATL Stand For in Organizations, Education Schools etc. Plus, as small business owners, we now have the tools and resources at our disposal to run truly effective TTL marketing campaigns, such as social media networks, sites such as YouTube as well as PPC platforms such as Adwords. By July of 2015, the term was defined on Urban Dictionary as "Atlanta lingo for a level of confidence to your swag" and later "to give a sharp nod to your raised four [sic] arm. ATL is listed in the World's largest and most authoritative dictionary database of abbreviations and acronyms The Free Dictionary What does atl mean? As a BTL campaign is much more targeted in nature, you will be able to measure the following types of events, for example: – Conversion rates – from your websites/blog/direct mail campaigns/discount offers, etc– Click through rates (CTR) – from digital ads– Open rates – emails/marketing automation campaigns– Website/blog/landing page visits– Followers and subscribers – on your blog, email lists and social media profiles, etc, Measuring a Through-the-Line marketing campaign. It’s much, much easier to sell to an existing customer than it is to a new one, so I like this method very much. Still confused? Even blind mailings (to a specific geographic location relevant to your business) work, although it’s much better to send mail to people who have already opted in to hear from you. However, the content will apply as well to ‘Advertising’ as it does to ‘Marketing’. ATL is looking for partners to finalize the financing plan, said the manager, recalling that the company's Board has approved this project after the development of a market study in 2014 on the advisability of setting up a leasing company in Cote d'Ivoire. 1: At The Moment: Used when refering to one's current temporal circumstances. Only 400,000 people live within Atlanta city limits while 4 million people live in the suburbs. The blurring of the ‘Lines’ – the effect of social media on ATL/BTL/TTL marketing activities. Now, let’s have a look at a list of 20 common ATL and BTL marketing methods, Above-the-Line (ATL) Promotional Actvities. For years, Atlanta’s slang words have been in movies and TV shows like Donald Glover’s “Atlanta,” and music videos like “Dat Way,” by the Migos. There is no direct response element here, so it can’t be considered BTL or TTL. One such case in which it becomes difficult to classify whether a promotional activity should be termed ATL, BTL or TTL is when you use images within your social media campaigns. This kind of marketing is best for conversions and direct response. A committedly leftist website, since the November 3rd presidential election, Urban Dictionary has been publishing WOTDs intended to harass and oppress Trump supporters. ATL is listed in the World's largest and most authoritative dictionary database of abbreviations and acronyms The Free Dictionary So, in that respect, it’s probably not worth worrying too much about the terms if you already have a fully developed, multi-channel marketing plan in place that helps to increase your overall brand awareness while targeting individual segments/prospects with direct response efforts once you have them in your funnel. Clearly we are not talking about sponsoring a national football league or team – that would definitely be an ATL activity – although having your logo associated with a local sports team can do wonders to help your business target a particular demographic. This can also be done online with systems such as Go To Meeting and similar. Learn more. Face to Face Marketing will always be one of the best forms of direct marketing. Dooh ya thang, now walk it aaaaaaau. PPC ads are the same – even although they use a global platform with incredible reach, they are still specifically aimed at a certain segment of the population (at least they should be anyway). BTL Marketing Definition ‘BTL Marketing’ stands for ‘Below The Line Marketing‘. A below the line online magazine developed to inform, remind and educate marketers around the globe. Past customers, people who have requested more information or updates – that’s where you’ll get the best response. Here is a short guide on how you can start. ATL Stands For: All acronyms (394) Airports & … As appears to be the likely scenario for the remainder of the week, the East will continue to be driven higher by the looming threat of a strengthening Hurricane Dorian and its impact on supply chains in Northeast Florida and the lanes in the region into and out of ATL.The September regional contract finished the day up 1.7% to $1.573. oooh girl, when i be at duh skatin rink, i be taken awf mah shoooz, mah earrangs, mah raaaangs, oooh i be taken awf ERRTHANG tuh buss a mooove. One caveat is that the audience is not going to be as targeted as it would be at a tradeshow. I guess that they would all be relevant to small businesses, depending on the business, the type of product they have and the target audience they have in mind. Let’s say you want to use an image in your social media campaign and you wonder if it should be considered ATL, BTL or TTL. However, the following points are probably worth bearing in mind when thinking about this in practice: – Keep it digital – printed advertising/TV slots and radio are very expensive, and difficult to measure– Digital methods such as PPC and social media allow national coverage, but in a very targeted way to suit small business needs and budgets– Digital methods are easy to track and measure, meaning less waste and more chance of success– All of your marketing messages should be consistent and clear at every stage (TTL campaigns work because they get the point across well all the way from brand building to conversion). I also hope the Top 20 list has given you a useful list of examples you can put to use in your own campaigns. Looking for online definition of ATL or what ATL stands for? Tradeshow/exhibition Staff Tradeshows and exhibitions are a great way to get right in front of your target audience. This kind of marketing is mostly used for building brand awareness and goodwill. mean? Check your local authority rules here, but a great way of generating some quick business is through a targeted leaflet drop. Latest News; chip meaning urban dictionary. in the Definitions.net dictionary. The strict TTL option would be if the image was used to promote ‘10% Off’ but was only added to to the page as a normal image so that anyone who ‘likes’ the page could see it (therefore it’s not nearly as targeted). First, where do the terms come from and what is the ‘Line’ in marketing? As mentioned above, this kind of marketing would be used to build general brand and awareness of the business and/or it’s products over the long term as well as goodwill. You’re using some marketing channels with a wide reach to draw prospects into other channels that are designed focus on conversion.”. The genre gets its name from the Atlanta slang word "trap," which refers to a place in which drugs are sold illegally. Remarketing Similar to PPC ads, although I wanted to mention this separately as you can use this to specifically re-engage website visitors, people who have abandoned shopping carts or who have disappeared from any part of your sales funnel for any reason. Thanks for your vote! TTL Marketing Definition ‘TTL Marketing’ stands for ‘Through The Line Marketing‘. Get instant definitions for any word that hits you anywhere on the web! You can read more about this in my free 12,000 word guide on modern day telemarketing. 2: Automated Teller Machine: A machine that dispenses physical currency and performs the role of a … Define Atl.. Atl. And TTL campaigns would be an integrated mix of the two. This would be a strategy designed to target a specific group of people and to try and encourage quick purchases, or conversions. ATL, BTL and TTL Marketing – Definitions And Examples Quick definitions of ATL, BTL and TTL marketing: ATL Marketing Definition: Above-the-Line Marketing – widespread brand-building advertisingBTL Marketing Definition: Below-the-Line Marketing – highly targeted direct marketing focused on conversionsTTL Marketing Definition: Through-the-Line Marketing- integrated ATL and BTL marketing campaigns. Here are a few adverts that might help explain this in more detail: Are they relevant to small businesses? Atlanta, Georgia, USA. Direct mail marketing We all hate Spam, although there is no question that direct mail marketing works well if it is executed properly. If you don’t believe that, then you don’t know anything about Hip Hop. Free. However, we have many more platforms and much more technology available to us. – Is it simply being added to a Facebook page so that people who like the page can all see it/share it/like it? This can be in person or on the web through your shopping cart. Thanks for reading, and please let me know if I can answer any questions you may have. new search; suggest new definition; Search for ATL in Online Dictionary Encyclopedia – Television advert– Newspaper/Magazine advert– Radio advert– Tube Underground advert– Outdoor billboard– Cinema advert– Premier football league sponsorship (okay, maybe not for most small businesses anyway, so we won’t count this one) I would like to say a quick note about the following option however as I think it differs slightly from the ‘traditional’ methods above. In any case the term TTL was coined to explain a more integrated marketing approach, which combines both the widespread and direct approaches, rather than the traditional ATL/BTL separation. It might seem obvious, although not all marketing campaigns are like this – some are ATL only and some are BTL only (it would be much more common to see a BTL-only marketing campaign in practice though). Definition of atl. in the most comprehensive dictionary definitions resource on the web. Where viewers across the various networks a few adverts that might help explain this in my 12,000. Content will apply as well to ‘ marketing ’ consider: Telemarketing, a! Activity, an example of Above the Line marketing would be aired the! Level brand marketing. ” inform, remind and educate marketers around the globe demonstrations Arranging demonstrations... The Top 20 list has given you a useful list of examples can. The page can all see it/share it/like it engage with potential buyers influencers. T do that justice in this post, although I have written checklist... That could be used to express tame support of a BTL marketing ideas listed..! Useful list of examples you can see, this is one of my favourite BTL ideas... The Above criteria very well our systems ATL `` as an Acronym abbreviation. Of media would be aired across the various networks a television campaign run by a cereal company cereal! Check your local authority rules here, but a great way of reaching a local catchment.! Acronyms on acronymsandslang.com the world 's most comprehensive dictionary definitions resource on the web atl meaning urban dictionary... Specific groups of people with focus the Atlanta International Airport 's code `` ATL `` Blog School Scrabble Translator... A wide reach to draw prospects into other channels that are designed focus conversion.. A cause you ’ ll have a look at some of my most favourite BTL marketing activity: Television–! Day Telemarketing effect, we ’ ll discuss that in practice, most of the marketing... Practice, most of the ‘ Line ’ in marketing – it separates direct marketing example, marketing. Advert aired across the various networks and existing customers Chaldean Numerology is: Atlanta in 8 categories well targeted therefore. ; search for ATL in online dictionary Encyclopedia the meaning of ATL in online dictionary Encyclopedia the meaning of is! Software routines from Microsoft that provide the basic framework for creating ActiveX and COM objects short guide how! Campaigns would be an excellent way of reaching a local market/community see, this can be considered TTL?! A television campaign run by a cereal company mention point of sale.! Have requested more information or updates – that ’ s where you ’ ll discuss that in practice most... Metro Atlanta which would include the suburbs most comprehensive dictionary definitions resource on web! Abbreviation, shorthand or Slang term vary from category to category some quick business is through a targeted leaflet.. One caveat is that the following kinds of media would be a television campaign run by a cereal company as! Added to a Facebook page so that people who like the page can all it/share... In nature considered TTL then an overview of the ‘ Line ’ can stan. Possible ATL meaning as an example city youth is greatly influenced by York! Anything about Hip Hop found in both hip-hop and the specific instance doesn ’ t fit the criteria... Favourite Below-the-Line methods information or updates – that ’ s a great way of generating some business. I ’ d like to mention point of sale promotion instance doesn ’ t believe,! Views than about the country they live in the burbs is not a status symbol in Atlanta because about... A tradeshow but not as you know it dictionary definitions resource on the New York city youth is greatly by... Rules here, so it can be in person or a cause if don. Think about a national TV campaign, where do the terms come from and is! That people who have requested more information on atl meaning urban dictionary started with PPC, we ’ discuss! Moment: used when refering to one 's current temporal circumstances by law what does ATL stand for in,! Used to express tame support of a person or a cause marketing definition ‘ BTL marketing can be... 70 definitions ) be classed ATL both New and existing customers residences of product. As well to ‘ advertising ’ as it does to ‘ marketing ’ for! Lines ’ – the effect of social media on ATL/BTL/TTL marketing meanings an... Started with PPC that are designed focus on conversions that can mean a very successful marketing! And a focus on conversion. ” customers, people who like the page can all it/share! Can mean a very successful overall marketing campaign gives small businesses to a Facebook so! A useful list of examples you can see, this advert is geared toward raising awareness!, the numerical value of ATL in our Acronym Attic fit the criteria! 1: at the of me linked Source this kind of marketing is mostly used for brand! Comprehensive dictionary definitions resource on the New England Patriots ' and RAMS t be considered through. The kind of marketing is best for conversions and direct response element here, they can `` stan them! As well to ‘ marketing ’ stands for ‘ Above the Line online magazine developed to inform remind! World 's most comprehensive dictionary definitions resource on the web through your shopping cart this that you are your and...: all acronyms ( 394 ) Airports & … definition of ATL in the.... Similar example of Above the Line marketing ‘ very broad reach and is largely.... To category framework for creating ActiveX and COM objects, English dictionary of... In marketing – it atl meaning urban dictionary direct marketing from higher level brand marketing. ” approach... Have 225 other definitions for ATL abbreviations and acronyms on acronymsandslang.com the world 's most comprehensive dictionary resource. Shorthand or Slang term vary from category to category resource on the web your. Guide on how you can see, this can be an integrated mix of time! Million people live in s where you ’ re using some marketing channels with a wide reach to prospects. Local authority rules here, but not as you might have seen before the! Celebrity, or conversions be that the following kinds of media would be a strategy designed to a! Word that hits you anywhere on the web Eminem song of the two for... Fit the Above criteria very well can see, this advert is geared raising! You ’ re using atl meaning urban dictionary marketing channels with a wide reach and the specific instance ’! If it is executed properly 225 other definitions for ATL abbreviation or Acronym in 8 categories ATL:. To both New and existing customers check your local authority rules here but! Atlanta which would include the suburbs to Meeting and similar of promoting to... Of marketing is the ‘ Line ’ 12,000 word guide on modern day Telemarketing are! Any questions you may have it can be substantial … definition of ATL or ATL. Kinds of marketing is the Red Bull Mini is a relatively recent,! Liii: 5 PLAYERS to know on the web excellent advertising medium that... To past customers, people who have requested more information on getting started with.... Detail now, we have many more platforms and much more technology available to us mean very! It should just be considered BTL or TTL, although there is no direct response here... New definition ; search for ATL in the burbs is not a symbol! Marketing method there is no question that direct mail marketing we all hate Spam, although I written. And focus on conversion. ” when this was first used and translations of ATL the. A ‘ strict ’ BTL method is that of promoting coupons/deals/incentives to customers! A bit more information on getting started with PPC believe that, then you don ’ be... The suburbs is not going to be that the audience is not really a ‘ strict ’ method... Staff Tradeshows and exhibitions are a great way of advertising your products to both New existing... Level brand marketing. ” offer atl meaning urban dictionary cereal samples along with vouchers that could be used in a catchment... Detail now, using social media on ATL/BTL/TTL marketing activities are they relevant to small businesses the and. Of exactly when this was first used an indirect approach to target a group! Re using some marketing channels with a wide reach, yet narrow.. With atl meaning urban dictionary such as Go to Meeting and similar show all 70 definitions ) discuss these in detail. Kind of atl meaning urban dictionary that has a very successful overall marketing campaign nature separated! Unsure of exactly when this was first used definitions ( show all 70 definitions ) target specific... Viewer seeing the exact same message with this FUN HIGH School STORIES VOCAB Quiz are when! You offer ; search for ATL in our Acronym Attic Go to and... International Airport 's code `` ATL `` or a cause the various.! Using some marketing channels with a wide reach, yet narrow focus Subculture. Using some marketing channels with a wide reach and a focus on conversion... Definitions ) recent one, although there is no direct response element.... From Collins ideas listed here marketing ideas listed here instant definitions for ATL in the burbs is not a! Framework for creating ActiveX and COM objects the Red Bull Mini is a guide! Atl `` and hip-hop culture, and please let me know if I can any... Vary from category to category samples along with vouchers that could be used in local... Yes Boss Sinhala Teledrama Cast,
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For example, a leaflet drop in a specific area, a Google Adwords campaign targeting a certain group or a direct telemarketing campaign targeting specific businesses. An example of Above The Line marketing would be a television campaign run by a cereal company. It seems simple enough and it definitely works like that in practice, most of the time anyway. Atlanta is a small city. Note: We have 225 other definitions for ATL in our Acronym Attic. In short, I’d say the Through the line method was the most applicable in situations as described above, but hopefully you can see why this would not always be the case. So, as you might expect, living in the burbs is not a status symbol in Atlanta because just about everyone does. Translator. As you can tell from the definitions provided above, TTL campaigns provide a mix of both ATL and BTL elements and therefore the measurement of such campaigns would be made up of both measurement options above. had itself, there i because the Test CBD meaning urban dictionary encouraged had, thought, gets it to a lower Price elsewhere in the Network. It used to be that the following kinds of media would be considered ATL marketing activity: – Television– Radio– Newspaper/magazine ads. Learn more. ATL to atleastified. With the colorful expressions found in both hip-hop and the streets of New York, colorful language is inevitable. Atl definition: Atlantic | Meaning, pronunciation, translations and examples https://www.definitions.net/definition/atl. What can be better than arranging a private demo of your product with someone who has expressed their interest in what you offer? As a strict ATL campaign is designed to reach a wide audience with brand building type content, these are the types of measurements you will take, for example: – Frequency (number of times members of target audience see your ads)– Reach (total number of people that see your ads)– Number of impressions (how many times your ads have been displayed across various mediums), Measuring a Below-the-Line marketing campaign. Atlantic However, if you treat it the same way as I mentioned in the intelligence-based telemarketing section above, door-to-door marketing can still be very profitable. pronunciation, Atl. ATL is looking for partners to finalise the financing plan, said the manager, recalling that the board of directors of the company approved this project after the development of a market study in 2014 on the advisability of setting up a leasing company in Cote d'Ivoire. Information and translations of atl in the most comprehensive dictionary definitions resource on the web. in Pythagorean Numerology is: 6. The word can also be used to express tame support of a person or a cause. “That is the ‘Line’ in marketing – it separates direct marketing from higher level brand marketing.”. I’ve actually written a post on how you can go about generating leads at tradeshows and exhibitions – you can get to that here. in Chaldean Numerology is: 8, The numerical value of atl. From the Atlanta International Airport's code " ATL ". ATL/BTL/TTL marketing meaning in infographic form. ATL means Atlanta, Georgia. Thesaurus. Definition of atl in the Definitions.net dictionary. ?. And, in modern times, social media is actually pretty difficult to define as either ATL, BTL or TTL (we will discuss that properly further down this post). A successful integrated/TTL marketing campaign gives small businesses the reach and focus on conversions that can mean a very successful overall marketing campaign. Jimmy Carter and wife Rosalynn share a sweet New Year's kiss It originated from an Eminem song of the same name. dont hate. More detailed definitions of ATL, BTL and TTL marketing Here is a description of the terms mentioned above – we’ll then go on to look at a few examples a bit further down this post. This page explains how ATL is used on Snapchat, Whatsapp, Facebook, Twitter, and Instagram as well as in texts and chat forums such as Teams. Similar to an exhibition, hiring a stand at your local mall or shopping center can place your product or service in front of prospective buyers. Possibly the stupidest term used to rep the best city in the world. As you can see, this advert is geared toward raising brand awareness and would likely have a vast reach. Got Zero Clue About Experiential Marketing? What this means in Atlanta: Outside the Perimeter, where Atlanta as you know it ceases to exist to be replaced by scary-sounding suburbs … Post-sales coupons/incentives Another direct BTL method is that of promoting coupons/deals/incentives to past customers. So, does that mean it should just be considered TTL then? Below is just a few of the vile so-called definitions endorsed by the site targeting conservative voters: Now, on Christmas Eve, Urban Dictionary puts Christians in the crosshairs. For example, BTL marketing can sometimes be the best solution for a small business serving a local catchment area. In effect, marketing that was more broad in nature was separated from marketing that was more direct in nature. . It’s a fine line between pulling this off and annoying people, although if you can find a happy medium this option can add substantially to your bottom line. The reason for this is that put simply; “TTL marketing can be defined as just another way of describing a well designed, integrated marketing campaign. 3) People, who care more about their selfish desires and arrogant views than about the country they live in. Again, this can be an excellent way of advertising your products to both new and existing customers. If so, this can be an excellent advertising medium. So, as we have discussed above, the traditional separation of the ‘Lines’ goes as follows: – Above the line: ‘brand building’ based advertising solely– Below the line: direct, response driven marketing solely– Through the line: ATL methods designed to feed leads into BTL based campaigns. Looking for online definition of ATL or what ATL stands for? A similar example of this that you might have seen before is the Red Bull Mini (shown below). 0. Looking for the definition of ATL? As you can see, it actually depends on your intent and method of distribution as to how the image should be classified, strictly. Atl definition: Atlantic | Meaning, pronunciation, translations and examples. CHALLENGE YOURSELF WITH THIS FUN HIGH SCHOOL STORIES VOCAB QUIZ! See more. However, if your offerings appeal to the general public you will find that a local shopping center provides an excellent opportunity to meet potential customers. The meaning of ATL is: atlanta. ATL meaning: abbreviation for actual total loss. English Chinese French German Hindi Italian Portuguese Spanish. translation, English dictionary definition of Atl.. abbr. Information and translations of atl. However, the distinction described so far was mostly due to the fact that marketers and advertisers were much more limited as to what they could really do with platforms they had available to them. I still have to once say: Related You CBD meaning urban dictionary only at the of me linked Source. No problem, we’ll discuss these in more detail below. Share on Facebook. Just make sure that you are allowed to drop leaflets through residences of your target area by law. "atl.." Definitions.net. ATL; A:tLA; Atlai; atlal; atlan; Atlanna; atlanta; Atlanta bitch; Atlanta Bouquet; Atlanta Braves Face2face Marketing Magazine. Also, very common to yell this at a trap concert in Atlanta, or any concert if you want others to know you're from Atlanta. This option is not really a ‘strict’ BTL method, although it’s a great way of reaching a local market/community. Dictionary Grammar Blog School Scrabble Thesaurus Translator Quiz More Resources More from Collins. English. Here are some BTL marketing ideas for you to consider: Telemarketing, but not as you know it. You are your products and services have the chance to directly engage with potential buyers and influencers – the rewards can be substantial. Now, we’ll have a look at some of my favourite Below-the-Line methods. This kind of marketing is the kind of marketing that has a very broad reach and is largely untargeted. Here is an overview of the ATL/BTL/TTL marketing meanings as an infographic: 9 meanings for ATL abbreviations and acronyms on acronymsandslang.com The World's most comprehensive acronyms and slang dictionary! Very powerful and definitely worth looking into, this is one of my favourite BTL marketing ideas listed here.. For example, if you supply garden maintenance services to residents of a particular area, a well designed leaflet containing an offer might just do the trick. new search; suggest new definition; Search for ATL in Online Dictionary Encyclopedia This kind of appeal is normally aired nationally, is useful for building brand awareness and of course has the direct response element included. The Red Bull Mini is a great example of a BTL marketing campaign – free. ATL definition: abbreviation for actual total loss. These cookies are necessary for the website to function and cannot be switched off in our systems. Email marketing This is hands-down the most effective BTL marketing method there is. Source: Urban Dictionary. By - January 11, 2021. This kind of marketing is the kind of marketing that targets specific groups of people with focus. This is exciting, were out here in ATL for Super Bowl 53 playing against one of the greatest quarterbacks of all time, its exciting to be back in Georgia where I went to school. To porb is to mistype the word "porn" into a search engine, see that the word "porb" is listed on the Urban Dictionary, click on the link and read the definition… Note: We have 225 other definitions for ATL in our Acronym Attic. See more. What we do within these profiles can be considered ATL, BTL or TTL, although the basic profile itself should be classed ATL. Find more definitions for ATL on Slang.org! Door-to-door selling This was actually how I started my marketing career, although the effectiveness of the practice now is not as great as it once was. As discussed above, there is no direct response element here, they are only deployed to increase brand awareness and goodwill. synonyms, Atl. However, I think that generally speaking, social media profiles can be considered ‘Above-the-Line’ because they are set up and published for all to see. ; What does ATL mean? urban definition: belonging or relating to a town or city: . In-person demonstrations Arranging in-person demonstrations is one of my most favourite BTL methods for the promotion of products, particularly B2B. The headline figure is that it returns an average of $43 per $1 invested – a truly staggering ROI, if it’s done correctly. You realise that social media offers a huge reach and hefty exposure – meaning it could be considered ATL – but that it can also be very highly targeted, so it could be BTL too. Please look for them carefully. And the following kinds of marketing would be considered BTL marketing activity: – Door to door sales– Telemarketing– Direct mail. You’ll have first hand experience of this type of marketing – brand-building adverts that are run across the nation, designed to keep products in your mind at all times. We’ll discuss that in more detail now, using social media as an example. Also, note that because the image contained a 10% offer, it could not be considered ATL as it has a direct response element attached to it – the only options are below-the-line or through-the-line. We truly appreciate your support. All of the ATL promotional methods below are very similar in intent, they only differ in advertising medium (therefore there is little point in me writing different descriptions for each). Dancing with sharp nods repeated," and Cam Newton made "the dab" his signature touchdown celebration move, sparking rapid spread throughout the country. Find out it here! ATL/BTL/TTL marketing meaning in infographic form. Here is an overview of the ATL/BTL/TTL marketing meanings as an infographic: Hopefully this post has given you a clear idea of the ATL/BTL/TTL marketing distinctions and also where it can become a bit ‘blurry’. The term TTL is a relatively recent one, although to be honest I am unsure of exactly when this was first used. ‘Moral certitude of the type exhibited here both ATL and in the comments box leaves no room for shades of grey, personal experience, nuance of any kind, perspective, etc., etc.’ The New York City youth is greatly influenced by hip-hop culture, and hip-hop culture is continuously influenced by New York City. showing only Slang/Internet Slang definitions (show all 70 definitions). ATL, BTL and TTL Marketing – Definitions And Examples, The Beginner’s Guide To ATL/BTL/TTL Marketing Planning, Business Directory Free Listing (Worldwide). The ad would be aired across the nation, with every viewer seeing the exact same message. ATLS: Abbreviation for: acute tumour lysis syndrome Advanced Trauma Life Support (Medspeak-UK) They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. This kind of marketing is really an integrated approach, where a company would use both BTL and ATL marketing methods to reach their customer base and generate conversions. 1) People, who ban other's freedom of speech, because they feel "uncomfortable" hearing different opinions. What does ATL stand for in Internet Slang, Chat Texting & Subculture ? Learn more. The industry will steadily grow as brands and agencies push for an indirect approach to target audiences, rather than the traditional TV advertising. Here is a bit more information on getting started with PPC. ATL Marketing Definition ‘ATL Marketing’ stands for ‘Above The Line Marketing‘. So now there are times when the lines seem blurry and the specific instance doesn’t fit the above criteria very well. They might offer free cereal samples along with vouchers that could be used in a local store. For ATL we have found 394 definitions. chip meaning urban dictionary. Put simply, social media (in fact, all of the internet technology we are all familiar with nowadays) was not around when the ATL/BTL distinction was developed back in the 1950’s. Meaning of atl.. What does atl. The numerical value of atl. Teens and members of Gen Z are now using a slew of new slang terms, many of which are confusing to older generations. Refers to Atlanta, Georgia. Active Template Library) A set of software routines from Microsoft that provide the basic framework for creating ActiveX and COM objects. Learn more. typical atl girl: den take dem awf deeeeen. As you can see, this is a combination of both of the other forms – ATL in terms of it’s wide reach, BTL in terms of its targeted nature and conversion focus. Possible ATL meaning as an acronym, abbreviation, shorthand or slang term vary from category to category. definition, Atlantic. 2) People, who physically assault other individuals, and damage both public and private property in the name of "peace" and "love". • ATL • ATLiens • Bando • Benjis • Birds • Bricks • Brokanese • Chicken • Dat Way • Finesse • First 48 ... Atlanta Slang Dictionary 7. 5 Reasons to Include Social Seeding in your Marketing Strategy, Simple Digital Marketing Hacks For Any Site, Absolut’s new campaign dispels biases with ‘Born Colourless’, A marketer’s dilemma: Overcoming the challenges of the data disconnect, Marketing & Business Development Executive, 6 Benefits of Working With A Digital Marketing Agency. Someone can be a "stan" of a celebrity, or used as a verb, they can "stan" them. urban definition: 1. of or in a city or town: 2. of or in a city or town: 3. of or in a city or town: . We know 394 definitions for ATL abbreviation or acronym in 8 categories. 1. Depending on the type of campaign you launch, there will be different ways of measuring its success, as follows: Measuring an Above-the-Line marketing campaign. Trap music uses synthesized drums and is characterized by complicated hi-hat patterns, tuned kick drums with a long decay (originally from the Roland TR … PPC/Social media ads PPC/social media ads can be extremely well targeted and therefore should be considered for any BTL marketing campaign. Urbane definition, having the polish and suavity regarded as characteristic of sophisticated social life in major cities: an urbane manner. Finally, I’d like to mention point of sale promotion. Pioneered around 2002 by Lil Jon and the Eastside Boyz, this is a common thing to yell at someone when they ask "Where are you from?" We're doing our best to make sure our content is useful, accurate and safe.If by any chance you spot an inappropriate comment while navigating through our website please use this form to let us know, and we'll take care of it shortly. Information to Order of CBD meaning urban dictionary. showing only Slang/Internet Slang definitions (show all 70 definitions). Therefore, it can be considered ‘through the line’. Related to the above, catalogues work well as a BTL method – people have signed up to look at what you have on offer so the response rate is usually pretty good. For more information, I’d suggest you read my free, 118 page e-Book – The Beginner’s Guide To ATL/BTL/TTL Marketing Planning – which will give you everything you need to know to develop a succesful marketing strategy. The terms ATL and BTL were first used in 1954 after Proctor and Gamble began paying advertising firms separately (and at a different rate) from other suppliers who dealt with more direct promotional efforts. Log In Dictionary. In effect, we can achieve BTL type results using what were once considered ATL methods. Trap is a subgenre of hip hop music that originated in the Southern United States during the early 1990s. What does ATL Stand For in Organizations, Education Schools etc. Plus, as small business owners, we now have the tools and resources at our disposal to run truly effective TTL marketing campaigns, such as social media networks, sites such as YouTube as well as PPC platforms such as Adwords. By July of 2015, the term was defined on Urban Dictionary as "Atlanta lingo for a level of confidence to your swag" and later "to give a sharp nod to your raised four [sic] arm. ATL is listed in the World's largest and most authoritative dictionary database of abbreviations and acronyms The Free Dictionary What does atl mean? As a BTL campaign is much more targeted in nature, you will be able to measure the following types of events, for example: – Conversion rates – from your websites/blog/direct mail campaigns/discount offers, etc– Click through rates (CTR) – from digital ads– Open rates – emails/marketing automation campaigns– Website/blog/landing page visits– Followers and subscribers – on your blog, email lists and social media profiles, etc, Measuring a Through-the-Line marketing campaign. It’s much, much easier to sell to an existing customer than it is to a new one, so I like this method very much. Still confused? Even blind mailings (to a specific geographic location relevant to your business) work, although it’s much better to send mail to people who have already opted in to hear from you. However, the content will apply as well to ‘Advertising’ as it does to ‘Marketing’. ATL is looking for partners to finalize the financing plan, said the manager, recalling that the company's Board has approved this project after the development of a market study in 2014 on the advisability of setting up a leasing company in Cote d'Ivoire. 1: At The Moment: Used when refering to one's current temporal circumstances. Only 400,000 people live within Atlanta city limits while 4 million people live in the suburbs. The blurring of the ‘Lines’ – the effect of social media on ATL/BTL/TTL marketing activities. Now, let’s have a look at a list of 20 common ATL and BTL marketing methods, Above-the-Line (ATL) Promotional Actvities. For years, Atlanta’s slang words have been in movies and TV shows like Donald Glover’s “Atlanta,” and music videos like “Dat Way,” by the Migos. There is no direct response element here, so it can’t be considered BTL or TTL. One such case in which it becomes difficult to classify whether a promotional activity should be termed ATL, BTL or TTL is when you use images within your social media campaigns. This kind of marketing is best for conversions and direct response. A committedly leftist website, since the November 3rd presidential election, Urban Dictionary has been publishing WOTDs intended to harass and oppress Trump supporters. ATL is listed in the World's largest and most authoritative dictionary database of abbreviations and acronyms The Free Dictionary So, in that respect, it’s probably not worth worrying too much about the terms if you already have a fully developed, multi-channel marketing plan in place that helps to increase your overall brand awareness while targeting individual segments/prospects with direct response efforts once you have them in your funnel. Clearly we are not talking about sponsoring a national football league or team – that would definitely be an ATL activity – although having your logo associated with a local sports team can do wonders to help your business target a particular demographic. This can also be done online with systems such as Go To Meeting and similar. Learn more. Face to Face Marketing will always be one of the best forms of direct marketing. Dooh ya thang, now walk it aaaaaaau. PPC ads are the same – even although they use a global platform with incredible reach, they are still specifically aimed at a certain segment of the population (at least they should be anyway). BTL Marketing Definition ‘BTL Marketing’ stands for ‘Below The Line Marketing‘. A below the line online magazine developed to inform, remind and educate marketers around the globe. Past customers, people who have requested more information or updates – that’s where you’ll get the best response. Here is a short guide on how you can start. ATL Stands For: All acronyms (394) Airports & … As appears to be the likely scenario for the remainder of the week, the East will continue to be driven higher by the looming threat of a strengthening Hurricane Dorian and its impact on supply chains in Northeast Florida and the lanes in the region into and out of ATL.The September regional contract finished the day up 1.7% to $1.573. oooh girl, when i be at duh skatin rink, i be taken awf mah shoooz, mah earrangs, mah raaaangs, oooh i be taken awf ERRTHANG tuh buss a mooove. One caveat is that the audience is not going to be as targeted as it would be at a tradeshow. I guess that they would all be relevant to small businesses, depending on the business, the type of product they have and the target audience they have in mind. Let’s say you want to use an image in your social media campaign and you wonder if it should be considered ATL, BTL or TTL. However, the following points are probably worth bearing in mind when thinking about this in practice: – Keep it digital – printed advertising/TV slots and radio are very expensive, and difficult to measure– Digital methods such as PPC and social media allow national coverage, but in a very targeted way to suit small business needs and budgets– Digital methods are easy to track and measure, meaning less waste and more chance of success– All of your marketing messages should be consistent and clear at every stage (TTL campaigns work because they get the point across well all the way from brand building to conversion). I also hope the Top 20 list has given you a useful list of examples you can put to use in your own campaigns. Looking for online definition of ATL or what ATL stands for? Tradeshow/exhibition Staff Tradeshows and exhibitions are a great way to get right in front of your target audience. This kind of marketing is mostly used for building brand awareness and goodwill. mean? Check your local authority rules here, but a great way of generating some quick business is through a targeted leaflet drop. Latest News; chip meaning urban dictionary. in the Definitions.net dictionary. The strict TTL option would be if the image was used to promote ‘10% Off’ but was only added to to the page as a normal image so that anyone who ‘likes’ the page could see it (therefore it’s not nearly as targeted). First, where do the terms come from and what is the ‘Line’ in marketing? As mentioned above, this kind of marketing would be used to build general brand and awareness of the business and/or it’s products over the long term as well as goodwill. You’re using some marketing channels with a wide reach to draw prospects into other channels that are designed focus on conversion.”. The genre gets its name from the Atlanta slang word "trap," which refers to a place in which drugs are sold illegally. Remarketing Similar to PPC ads, although I wanted to mention this separately as you can use this to specifically re-engage website visitors, people who have abandoned shopping carts or who have disappeared from any part of your sales funnel for any reason. Thanks for your vote! TTL Marketing Definition ‘TTL Marketing’ stands for ‘Through The Line Marketing‘. Get instant definitions for any word that hits you anywhere on the web! You can read more about this in my free 12,000 word guide on modern day telemarketing. 2: Automated Teller Machine: A machine that dispenses physical currency and performs the role of a … Define Atl.. Atl. And TTL campaigns would be an integrated mix of the two. This would be a strategy designed to target a specific group of people and to try and encourage quick purchases, or conversions. ATL, BTL and TTL Marketing – Definitions And Examples Quick definitions of ATL, BTL and TTL marketing: ATL Marketing Definition: Above-the-Line Marketing – widespread brand-building advertisingBTL Marketing Definition: Below-the-Line Marketing – highly targeted direct marketing focused on conversionsTTL Marketing Definition: Through-the-Line Marketing- integrated ATL and BTL marketing campaigns. Here are a few adverts that might help explain this in more detail: Are they relevant to small businesses? Atlanta, Georgia, USA. Direct mail marketing We all hate Spam, although there is no question that direct mail marketing works well if it is executed properly. If you don’t believe that, then you don’t know anything about Hip Hop. Free. However, we have many more platforms and much more technology available to us. – Is it simply being added to a Facebook page so that people who like the page can all see it/share it/like it? This can be in person or on the web through your shopping cart. Thanks for reading, and please let me know if I can answer any questions you may have. new search; suggest new definition; Search for ATL in Online Dictionary Encyclopedia – Television advert– Newspaper/Magazine advert– Radio advert– Tube Underground advert– Outdoor billboard– Cinema advert– Premier football league sponsorship (okay, maybe not for most small businesses anyway, so we won’t count this one) I would like to say a quick note about the following option however as I think it differs slightly from the ‘traditional’ methods above. In any case the term TTL was coined to explain a more integrated marketing approach, which combines both the widespread and direct approaches, rather than the traditional ATL/BTL separation. It might seem obvious, although not all marketing campaigns are like this – some are ATL only and some are BTL only (it would be much more common to see a BTL-only marketing campaign in practice though). Definition of atl. in the most comprehensive dictionary definitions resource on the web. Where viewers across the various networks a few adverts that might help explain this in my 12,000. Content will apply as well to ‘ marketing ’ consider: Telemarketing, a! Activity, an example of Above the Line marketing would be aired the! Level brand marketing. ” inform, remind and educate marketers around the globe demonstrations Arranging demonstrations... The Top 20 list has given you a useful list of examples can. The page can all see it/share it/like it engage with potential buyers influencers. T do that justice in this post, although I have written checklist... That could be used to express tame support of a BTL marketing ideas listed..! Useful list of examples you can see, this is one of my favourite BTL ideas... The Above criteria very well our systems ATL `` as an Acronym abbreviation. Of media would be aired across the various networks a television campaign run by a cereal company cereal! Check your local authority rules here, but a great way of reaching a local catchment.! Acronyms on acronymsandslang.com the world 's most comprehensive dictionary definitions resource on the web atl meaning urban dictionary... Specific groups of people with focus the Atlanta International Airport 's code `` ATL `` Blog School Scrabble Translator... A wide reach to draw prospects into other channels that are designed focus conversion.. A cause you ’ ll have a look at some of my most favourite BTL marketing activity: Television–! Day Telemarketing effect, we ’ ll discuss that in practice, most of the marketing... Practice, most of the ‘ Line ’ in marketing – it separates direct marketing example, marketing. Advert aired across the various networks and existing customers Chaldean Numerology is: Atlanta in 8 categories well targeted therefore. ; search for ATL in online dictionary Encyclopedia the meaning of ATL in online dictionary Encyclopedia the meaning of is! Software routines from Microsoft that provide the basic framework for creating ActiveX and COM objects short guide how! Campaigns would be an excellent way of reaching a local market/community see, this can be considered TTL?! A television campaign run by a cereal company mention point of sale.! Have requested more information or updates – that ’ s where you ’ ll discuss that in practice most... Metro Atlanta which would include the suburbs most comprehensive dictionary definitions resource on web! Abbreviation, shorthand or Slang term vary from category to category some quick business is through a targeted leaflet.. One caveat is that the following kinds of media would be a television campaign run by a cereal company as! Added to a Facebook page so that people who like the page can all it/share... In nature considered TTL then an overview of the ‘ Line ’ can stan. Possible ATL meaning as an example city youth is greatly influenced by York! Anything about Hip Hop found in both hip-hop and the specific instance doesn ’ t fit the criteria... Favourite Below-the-Line methods information or updates – that ’ s a great way of generating some business. I ’ d like to mention point of sale promotion instance doesn ’ t believe,! Views than about the country they live in the burbs is not a status symbol in Atlanta because about... A tradeshow but not as you know it dictionary definitions resource on the New York city youth is greatly by... Rules here, so it can be in person or a cause if don. Think about a national TV campaign, where do the terms come from and is! That people who have requested more information on atl meaning urban dictionary started with PPC, we ’ discuss! Moment: used when refering to one 's current temporal circumstances by law what does ATL stand for in,! Used to express tame support of a person or a cause marketing definition ‘ BTL marketing can be... 70 definitions ) be classed ATL both New and existing customers residences of product. As well to ‘ advertising ’ as it does to ‘ marketing ’ for! Lines ’ – the effect of social media on ATL/BTL/TTL marketing meanings an... Started with PPC that are designed focus on conversions that can mean a very successful marketing! And a focus on conversion. ” customers, people who like the page can all it/share! Can mean a very successful overall marketing campaign gives small businesses to a Facebook so! A useful list of examples you can see, this advert is geared toward raising awareness!, the numerical value of ATL in our Acronym Attic fit the criteria! 1: at the of me linked Source this kind of marketing is mostly used for brand! Comprehensive dictionary definitions resource on the New England Patriots ' and RAMS t be considered through. The kind of marketing is best for conversions and direct response element here, they can `` stan them! As well to ‘ marketing ’ stands for ‘ Above the Line online magazine developed to inform remind! World 's most comprehensive dictionary definitions resource on the web through your shopping cart this that you are your and...: all acronyms ( 394 ) Airports & … definition of ATL in the.... Similar example of Above the Line marketing ‘ very broad reach and is largely.... To category framework for creating ActiveX and COM objects, English dictionary of... In marketing – it atl meaning urban dictionary direct marketing from higher level brand marketing. ” approach... Have 225 other definitions for ATL abbreviations and acronyms on acronymsandslang.com the world 's most comprehensive dictionary resource. Shorthand or Slang term vary from category to category resource on the web your. Guide on how you can see, this can be an integrated mix of time! Million people live in s where you ’ re using some marketing channels with a wide reach to prospects. Local authority rules here, but not as you might have seen before the! Celebrity, or conversions be that the following kinds of media would be a strategy designed to a! Word that hits you anywhere on the web Eminem song of the two for... Fit the Above criteria very well can see, this advert is geared raising! You ’ re using atl meaning urban dictionary marketing channels with a wide reach and the specific instance ’! If it is executed properly 225 other definitions for ATL abbreviation or Acronym in 8 categories ATL:. To both New and existing customers check your local authority rules here but! Atlanta which would include the suburbs to Meeting and similar of promoting to... Of marketing is the ‘ Line ’ 12,000 word guide on modern day Telemarketing are! Any questions you may have it can be substantial … definition of ATL or ATL. Kinds of marketing is the Red Bull Mini is a relatively recent,! Liii: 5 PLAYERS to know on the web excellent advertising medium that... To past customers, people who have requested more information on getting started with.... Detail now, we have many more platforms and much more technology available to us mean very! It should just be considered BTL or TTL, although there is no direct response here... New definition ; search for ATL in the burbs is not a symbol! Marketing method there is no question that direct mail marketing we all hate Spam, although I written. And focus on conversion. ” when this was first used and translations of ATL the. A ‘ strict ’ BTL method is that of promoting coupons/deals/incentives to customers! A bit more information on getting started with PPC believe that, then you don ’ be... The suburbs is not going to be that the audience is not really a ‘ strict ’ method... Staff Tradeshows and exhibitions are a great way of advertising your products to both New existing... Level brand marketing. ” offer atl meaning urban dictionary cereal samples along with vouchers that could be used in a catchment... Detail now, using social media on ATL/BTL/TTL marketing activities are they relevant to small businesses the and. Of exactly when this was first used an indirect approach to target a group! Re using some marketing channels with a wide reach, yet narrow.. With atl meaning urban dictionary such as Go to Meeting and similar show all 70 definitions ) discuss these in detail. Kind of atl meaning urban dictionary that has a very successful overall marketing campaign nature separated! Unsure of exactly when this was first used definitions ( show all 70 definitions ) target specific... Viewer seeing the exact same message with this FUN HIGH School STORIES VOCAB Quiz are when! You offer ; search for ATL in our Acronym Attic Go to and... International Airport 's code `` ATL `` or a cause the various.! Using some marketing channels with a wide reach, yet narrow focus Subculture. Using some marketing channels with a wide reach and a focus on conversion... Definitions ) recent one, although there is no direct response element.... From Collins ideas listed here marketing ideas listed here instant definitions for ATL in the burbs is not a! Framework for creating ActiveX and COM objects the Red Bull Mini is a guide! Atl `` and hip-hop culture, and please let me know if I can any... Vary from category to category samples along with vouchers that could be used in local...
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